DOWN IS UP

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An illustration of a person holding a vintage TV set with an image of a family on the screen, and the phrase 'Down is Up' written at the bottom. The person's legs are visible, dressed in green pants, and their head and hands are not shown. The background is a plain reddish-brown color.
A man sitting on an orange vintage couch with a suitcase beside him, wearing sunglasses, a collared shirt, green patterned pants, and a hat, with neon sign above him reading 'DOWN I SP UP'.
Design with the word 'OLE' in large black letters on a white background, with smaller text that says 'No worry, no stress, victory, blessings, restoration'.
A man wearing sunglasses, a beige bucket hat, and a multicolored shirt is sitting on top of a brown suitcase with the text "Malcolm Muusic DOWN IS UP" written on it. The background is orange.

DOWN IS UP

Book cover titled 'Down is Up: The Dream Line' by Anthony M Malcolm. The cover features a person walking on a stone pathway that extends into the sky among clouds, toward a bright light in the distance.

Welcome to the world of Down is Up — an immersive, faith-driven journey that merges music, storytelling, fashion, and purpose.

Down is Up isn’t just a project—it’s a movement. It’s a bold, soul-stirring experience that challenges the way we see failure, pain, and detours. At its core, Down is Up is about redemption, resilience, and the divine truth that sometimes our lowest moments are the very stepping stones that lead us to our greatest purpose.

The Story

Inspired by real-life trials, dreams, and a journey back to faith, Down is Up tells the story of falling, rising, and trusting God’s plan even when life feels upside down. Through the lens of music, literature, and visual storytelling, this project reveals the beauty in brokenness and the power in surrender.

The Down is Up book—The Dream-line—serves as the foundation, offering a transparent look at the struggles, setbacks, and supernatural moments that shaped this journey. Each chapter aligns with songs from the Down is Up EP, creating a powerful soundtrack that amplifies the story’s emotional heartbeat.

The Music

The Down is Up EP is a genre-blending soundscape infused with Afrobeats, Reggae, R&B, Neo-Soul, Pop Dance, and Hip-Hop. Every song carries its own story, weaving together themes of faith, identity, family, and purpose. The music is designed not just to entertain but to uplift, inspire, and create space for healing and reflection.

The Fashion

The journey continues with The Langu Box, an exclusive collection that connects fashion, music, and story. Each box includes:

  • The Down is Up Book

  • An exclusive OLÉ T-shirt

  • A custom NFC collectible that unlocks exclusive content and other experiences

The Langu fashion line was crafted to embody the spirit of the project—bold, timeless, and purpose-driven.

The Visuals

Down is Up is being developed as a faith-based drama TV series, using the book as its blueprint and the music as its official soundtrack. Through cinematic storytelling, the TV series will visually capture the depth and rawness of the journey, inviting viewers to walk through moments of pain, transformation, and ultimate victory.

The Purpose

This project exists to remind people that:

  • There is hope even when life feels upside down.

  • Setbacks are often setups.

  • God is present in the detours.

It’s a call to keep dreaming, to keep moving, and to believe that what feels like falling is often the beginning of your rise.

Join the Movement.
Experience the book. Feel the music. Wear the message.

When life pushes you down, remember—Down is Up.

  • It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

  • It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

  • It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

THE LANGU BOX

The Langu Box is Curated

A Signed Copy of “Down is Up:The Dream Line”

An Official OLE T-Shirt

A Collectible Mini Album + Access To Exclusive Content

GET THE COMPLETE DOWN IS UP JOURNEY:

THE BOOK - DOWN IS UP: THE DREAM LINE

LIMITED EDITION OLÉ TEE - WEAR YOUR BREAKTHROUGH

ONLY $85 - LIMITED STOCK